From over at the Seattle Times an article about greening your bathroom has a section covering PVCs in plastic shower curtains.
Shower showdown
Pop in the shower first, and take a look at your shower curtain. Yikes! If it has mold or grunge (we've all been there), you need to clean it or replace it. Several cleaning-tip Web sites recommend tossing your shower curtain in the washing machine with a couple towels, using detergent and a little bleach. But don't put it in the dryer; let it drip dry.
Most shower curtains are made of polyvinyl chloride (PVC), a plastic that can emit toxics into the environment, especially during production. When you need a new shower curtain, consider a greener, chlorine-free material called polyethylene vinyl acetate (PEVA or EVA).
As part of a toxics-reduction effort, Target currently offers shower curtains and liners made from EVA as well as cloth and is working to achieve a nearly 90 percent non-PVC level in its own brands by spring, according to Target spokesman Joshua Thomas.